Tuesday, December 05, 2006

Good enough to eat


"This is not a food. Do not swallow." I was quite amused to find those instructions on a bottle of bath essence. The new range from Marks and Sparks comes in fruity flavours like tangy citrus and even comfort-food flavours like vanilla and exotic flavours like lemongrass and pomegranate, in bottles that looked like they belonged in the kitchen. I'm pretty sure that if I had left them there, the unhousetrained husband would probably think they are cordials, try to make a drink from them and put them in the fridge.

It's simple yet eye-catching packaging. A few years ago, there was a brand of toiletries from the UK called Lush which sadly now is no longer available here. They were like the Body Shop, only they marketed their toiletries like food items and their shops looked like greengrocers. Blocks of soap were displayed on carts, looking like cheese wheels and were sold by weight. The assistant cut out how much you want and wrapped the wedge of soap in greaseproof paper like a slice of cheese. They also had bath bombs (which I'd very much like to get now that I finally have a tub but of course can't find any) piled like fruit displays. Lovely to look at, but I think they didn't get much sales. And however good the displays looked, they were hopelessly impractical in this humid climate which could melt or sweat the yummy looking blocks of soap. Which is probably why they pulled out of Singapore very rapidly.

Gone along with them were the days when toiletries just smelled like flowers. You could maybe pick lavender for relaxation and maybe at the most jasmine for a pick-me-up. Now there's vanilla for comfort, lemongrass for rejuvenation (guess what works in your tom yom soup will work in your bath water) and pomegranate to soothe.

As long as you wash in them, not eat them.

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