Friday, July 31, 2009

Losing half your audience

The TV ad for the Volkswagen Golf G77 shows the car doing some slick manoeuvres and then it fades out to the words:
"Men drive it.
Boys dream about it."

Either the creative director was a man or they are not interested in selling to women.

Somebody has forgotten that "women hold up half the sky". I hope their sales fail and their mothers/wives/sisters/daughters give them hell.

And their competitors run a similar ad with their car doing the nifty moves, the same tagline, only it cuts away to final scene where a woman steps out of the car. Oh, ok, she can remove her crash helmet and shake out her long, blonde tresses....

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