There's a feminine product here that has followed its American cousin in using a new advertising tagline: "Have a happy period."
It could only have been dreamt up by a male advertising guy. Because if he were to bleed from his penis for a week, he'd understand that there's nothing happy about periods. You cramp, you bloat and you bloody *bleed*. I bloat so bad even my fingers swell and I can't wear anything that requires doing up buttons or a zip at the back because the bunch of bananas that my hands have become can't manage them. Not a happy camper at all.
Never trifle with a menstruating woman. She can bleed for a week and still not die.