Monday, June 07, 2010

Don't drink and drive, navigate instead

I should have a tag on fun items spotted on supermarket shelves.

OK, it makes sense to call a beer with 11.6% alcohol content the Maximator. But Navigator for regular-ish 8.4% beer? Would you trust a navigator who's under the influence? Better than a driver, I suppose.

BTW, their non-alcoholic beer is the Liberator (and it comes in a can half the size of the Navigator and Maximator -- presumably those who watch their alcohol intake are also watching their calories). Although some would question how liberating non-alcoholic beer really is.

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