Spotted this in a pharmacy, in the supplements section. I had no idea what Horny Goat Weed is (it comes in two versions, His and Hers) and had to Google for it. Turns out it does naturally and herbally what Viagra does.
You gotta admit that with a generic name like that, it can sell itself without much marketing effort. And it's probably more organic than a blue rhumboid pill. But do you really want to put a Horny Goat Weed in your mouth?